Cross Border E-commerce Has Become A Frontier Field to Promote China's High-Level Opening Up

Cross Border E-commerce Has Become A Frontier Field to Promote China's High-Level Opening Up

China's cross-border e-commerce started in the late 1990s, and has formed a huge industrial scale and perfect industrial chain environment through B2B, cross-border retail stations, global store opening, independent stations, live streaming and other modes. First, the cross-border e-commerce industry has become an important new form of trade and new mode in China. The cross-border e-commerce industry chain, including cross-border retail and B2B platforms, cross-border logistics, third-party cross-border payment, overseas warehouses, has been rapidly improved, and the industrial ecological vitality has been continuously enhanced. Second, cross-border e-commerce has become an important engine to drive the digital transformation and upgrading of China's traditional trade. Online promotion has become a "standard" channel for traditional trade enterprises, and online shop opening has also become a new choice for many trade enterprises. Third, cross-border e-commerce has become a new strategic channel for brand building of Chinese enterprises. The "New China-Chic" brand has accelerated its launch, and the demonstration effect of global brand enterprises from China, represented by SHEIN and ANKER, has gradually emerged. Fourthly, cross-border e-commerce has become an important area of China's expanding opening-up and policy innovation. 165 cross-border e-commerce comprehensive pilot areas have continued to strengthen policy innovation, becoming the main channel for building standardized development and convenient services of China's cross-border e-commerce. The industrial foundation and main body capacity formed by the rapid development of cross-border e-commerce will also become a strong support for cross-border e-commerce to better play its role and value in the next stage.

While paying attention to the development achievements of cross-border e-commerce, we should also see that the internal and external environment for cross-border e-commerce development is undergoing fundamental changes, and the previous extensive development model has become unsustainable. For a long time, China's cross-border e-commerce enterprises have been dominated by small, medium-sized and micro businesses with extensive business methods. They mainly rely on the high cost performance of Chinese products to open a large number of stores on overseas e-commerce platforms. They are greatly affected by the platform rules and have poor business stability. The large-scale closure of Amazon stores in April 2021 has had a great impact on a large number of Chinese sellers. In addition, in recent years, European and American countries have increasingly high requirements for the standardized operation of cross-border e-commerce import goods. At the same time, the platform advertising costs, transportation and storage distribution costs, supply chain costs, commodity return costs, etc. are rising, forcing cross-border e-commerce sellers to change their business models. With the direction of commodity branding, service localization, operation standardization, supply chain greening, channel diversification, etc., the transformation and upgrading trend of cross-border e-commerce is becoming increasingly obvious.

At present, China has entered a new stage of development, and has established a new development pattern of "taking domestic circulation as the main body, and promoting domestic and international double circulation". Cross border e-commerce has always been at the forefront of opening up. China has fully released the dividends of Chinese market consumption and Chinese made supply to the world through its proactive opening policy in the field of cross-border e-commerce. This is not only conducive to expanding imports through cross-border e-commerce, promoting balanced trade development, but also allows more global high-quality goods to enter the Chinese market through cross-border e-commerce channels to meet the demand for upgrading domestic consumption; It is also conducive to encouraging more Chinese goods, Chinese brands and Chinese services to go out through cross-border e-commerce, tapping the advantages of Made in China and China's supply chain to open up the global market, and bringing more consumer benefits to global consumers. Cross border e-commerce serves the online procurement needs of global consumers and purchasers for high-quality goods. It connects many manufacturers, brands, traders and even individual online merchants in various countries, and builds an efficient online trade and transaction channel driven by technology. Relying on the new channel of cross-border e-commerce, Chinese enterprises have, for the first time, the extensive ability to directly reach the global terminal consumption and procurement needs, and their strategic value is self-evident. It can be said that cross-border e-commerce has become a frontier area to promote China's high-level opening up and a key node to build a new development pattern of domestic and international double circulation.

The report of the 20th National Congress of the Communist Party of China proposed to "promote the optimization and upgrading of trade in goods, innovate the development mechanism of trade in services, develop digital trade, and accelerate the building of a trade power", "accelerate the development of digital economy, promote the deep integration of digital economy and real economy, and create a digital industrial cluster with international competitiveness". As an important form of digital economy in the field of international trade, the emergence and development of cross-border e-commerce adapt to the needs of small trade and flexible development, more adapt to the fast-paced modern society, and greatly reduce the threshold of international trade, so that more small, medium and micro entities can find business opportunities, expand markets, sell products, and create brands through cross-border e-commerce, showing strong vitality and development vitality.